Freewill’s Shampoo Review [Personalized Hair Kit]

I have been using Freewill’s hair kit for over a year now. Honestly, I’ve never stuck to one brand for a very long time when it comes to haircare as experts say- “if you keep on using one kind of shampoo for a long period, chances are that your hair will get prone to it and will stop showing any new benefits.” However, the beauty of Freewill’s products, in my opinion, is that every time my set of hair care gets over, I can easily switch my hair goals and active ingredients in the next purchase. 

For quite some time now, my major hair goal was to achieve soft, smooth hair and tame down the frizz. The biggest contributor to having such unruly hair has been the hard water supply in my area. But, while customizing the shampoo, they also take in the hardness of the water in your area into consideration. For these past few months, I have seen a major difference in the quality of my hair. Not only has it become smoother but also easy to style and manage. Apart from frizziness, some other hair problems which I’ve seen a major improvement in was occasional dandruff and hair fall. 

What is Freewill’s personalized hair kit?

Freewill is an Indian personalized haircare brand. It curates haircare kits according to the varying needs of every individual with the help of technology and artificial intelligence. I came across their products through Instagram and had never tried a personalized regimen before. So, I decided to give it a try.

On the website, the first step to order the products was to answer a small survey. The survey is supposed to give them a better understanding of my hair profile and what my hair problems are. There were a lot of questions such as my hair type, hair length, lifestyle, water hardness, work-life etc and then I was asked to pick three hair goals. For my first purchase, I picked- anti-frizz, anti-dandruff and smoothening. Eventually, I kept switching my hair goals with each purchase to anti-hair fall etc. 

My Hair Profile- 

  1. Location- I live in Kolkata which has a pretty humid climate.
  2. Consistency- Long and thick
  3. Past treatments- I have colour-treated my hair in the past and tried hair smoothening.
  4. Heat styling- I don’t usually heat-style my hair.
  5. Quality of water in my locality- There is very hard water in my area.
  6. Hair washing frequency- I usually shampoo my hair twice a week after oiling it.
  7. Hair fall- On regular days, I tend to face medium-low hair fall.

It’s pretty rare to find the best shampoos and conditioners which solve so many hair problems at once. To add, Freewill’s products are free from any harmful toxins like sulphates and parabens. It focusses on using natural and clean ingredients which were definitely a plus!

Recently the brand came up with this brand-new packaging and campaign which I resonate with so much. It basically talks about how every skin is beautiful and perfect. The latest packaging is quite colourful and bold which I absolutely love and the bottle also has my name on it which is my favourite part. The new packaging also comes with a pump which helps in controlling the amount of shampoo that comes out. The new addition-hair mask, is extremely nourishing and makes my hair tangle-free and controls frizz.

The kit comprises of– Shampoo(250ml), Hair mask(200g) and Hair serum(30ml) and is all customized worth INR 1650.

Talking about my honest opinion on the products:

The bright side-

  • The products are free from all kinds of harmful chemicals like Sulphate & Paraben and have a rich concentration of natural ingredients
  • Makes my hair extremely soft and shiny
  • My hair smells super good after every wash and it lingers around for almost two days. Especially the serum, it smells like candy!
  • Sturdy packaging and is very easy to travel with

The downside-

The prices have reduced certainly but it can still be slightly pricey. However, I think it’s totally worth the money to get a shampoo that works for your hair type and is toxin-free. The shampoo lasts for about 2-3 months easily.


In my opinion, this shampoo is a must-try for everyone. It’s not easy to find shampoos and conditioners that cater to various hair problems at once and are free from harmful chemicals at the same time especially at this price. For every bottle, one gets to pick a key ingredient of their choice and the colour of the shampoo kit. The new addition- hair mask is extremely nourishing and makes your hair extremely soft and tangle-free.